Laura Berger is definitely one of our most loved designers. Girls walk around the HZ Shoppe looking at the jewellery while their boyfriends stand and chuckle at the cards occasionally running up to them with a silly grin on their face to show what cheeky nugget of Laura’s imagination they’ve found!
Describe a typical day…
Most days I get up around 9 and coffee is first and foremost. I like to drink a first cup sitting in my little meditation / plant space in my living room because there’s good sun in there if the sun is out and I associate that space with good feelings, so it feels like a nice start. Then I usually plod through some tasks that coffee is helpful with, like emailing and such. After that, for the last year or so it’s been anywhere between 10-15 hours working most days. That could include painting, animating, designing paper goods, packaging paper goods, packaging online orders, ordering supplies, updating sites and social media, googling tech forums to try to fix something that’s broken, weeping gently, making little ceramics… a whole slew of options there. Painting and designing is really time consuming, but it’s also what I like the best of course, so the hours fly by when I’m working. Lately I’m really into the George Michael station on Pandora. I try to get some yoga or a walk snuck in there somewhere. And a late dinner with my man pal or a friend sometimes. I usually have an adult reward when I’m done working so I can delineate the end of my day — like a glass of wine or something — on my back porch if it’s warm enough. I have a beautiful alley view. So basically my day is structured around beverage enjoyment, I guess. I do fun things too, I swear. And I always take Sundays off.
Do you have any rituals to help you get inspired when facing a creative block?
The best way for me to clear a creative block is to put it all down and walk away and stop thinking about any of it. Travel is the ultimate best way. But even something as simple as going for a walk or just taking a shower can help. Grasping and stress kills all ideas. Stress is bad and dumb. I get the most ideas when I’m doing something completely unrelated to working or something sort of meditative — like long-distance driving, or looking out a plane window, or just sitting and staring at the ceiling and not thinking. If I let go, everything comes. Easier said than done, of course.
How much of your work is based on your real life … Have you actually used a butt to play the drums and thrown a pyjama party?
Ha! um… who hasn’t? Right? Well, I certainly hope we are all drumming some butts anyway. They have excellent acoustics.
I mean I guess it’s all from my life in a sense — thoughts that pop up or maybe experiences I have had or want to have. I really like to be ridiculous. It is a very lucky thing that I found a person who will put up with my insanity.
Do you have any advice for people wanting to start their own business in the creative world?
Make work obsessively because it’s all practice and it will help not only to improve technically, but I think making lots of work also helps to psychologically work through our experiences, influences, and ideas and really get clear on who we are. Which then means our own voice can gain clarity and a personal style can start to develop and find its way. I think if you’re being honest in your work — if you’re really being you — people will connect with it because it will inherently be unique. And we’re so fortunate right now with the ability to share our work with people all over the world via social media and the web, so of course you have to make sure to hustle that stuff a little too.
What has been your favourite adventure so far?
Our trip to Japan a couple of years ago was pretty awesome. I love it there.
You have such a great sense of humour in your work! Has it ever gotten you into trouble?
Thank you! And yes! I always got in trouble in school for talking too much. I was a pro prank phone caller among my friends, back in the prehistoric times before Caller ID was invented. This is why this solitary work life is super challenging for me. I’m a talker.
If you were reincarnated, what do you think you’d come back as and why?
I hope I will come back as a small fluffy animal. I don’t care what kind. It just seems really nice to be small and fluffy and sleep a lot and get petted. And if I’m an animal then I don’t have to go through gym class again. I was awful at it.
Thank you so much to Laura and Vicky and stay tuned for more designer interviews coming soon!